Keeping people safe online

Today the government announced a new plan to crack down on illegal ads and influencer scams, protecting children and online consumers while supporting the legitimate advertising industry so it can create jobs and grow the economy.

• Advertising is a huge industry in which Britain is a world leader – but as online advertising grows, the rules governing it have not kept pace and need to be strengthened to protect consumers.
• That is why today, we are publishing new plans to shut down the scammers using online adverts to con people out of their cash and stop damaging and inappropriate products being targeted at children, by strengthening requirements on online advertising companies to shut down inappropriate or misleading adverts.
• These proposed new regulations will keep people safe online and stop scams while supporting and enhancing the legitimate advertising industry so it can continue to create jobs and grow the economy.